Facebook has hit a new milestone, with more than 2 billion monthly active users now on the social network less than five years after hitting the one billion mark, the company has said.
“It’s an honour to be on this journey with you,” said Mark Zuckerberg, co- founder and chief executive said in a Facebook post.
The user base is bigger than the population of any single country, and of six of the seven continents. It represents more than a quarter of the world’s 7.5 billion people.
Facebook defines a monthly active user as a registered user who logged in and visited the social media platform through its website or a mobile device in the past 30 days.
It does not include people who use the Instagram or WhatsApp networks but not Facebook.
Facebook had 1.94 billion people using its service monthly as of March 31, an increase of 17 per cent from a year earlier. It reached 1 billion in October 2012.
The company, which Zuckerberg started in 2004 in his college dormitory room, uses its huge size advantage to lure advertisers, offering them highly targeted marketing capabilities based on its data about users.
The number of advertisers topped five million in April, the company said.
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